Presentation : Branding
We had a branding presentation by Mike Weikert. He did an overview of what branding is and how it differs from identity. We had a lively discussion about brands after his presentation, specifically how each of us was aware of strong brands that had eroded due to neglence [BP brand problems, BP:branding petroleum], brands that were enduring despite costs [Apple it's all about the brand], and brands that evoked public outcry [redesign of GAP logo]. We also discussed branding on local levels, less mega-corporate branding and how that relates to the individual entrepreneur.
Everyone was given handouts to prepare for the presentation including m Alina Wheeler's Brand Ideals and Process from her book Designing Brand Identity published by John Wiley & Sons, © Alina Wheeler, 2005. See the Readings sidebar for this book and others on branding to learn more.
Want to make some brand comparisons or read about what makes their brand work?
Apple and Lady Gaga
Apple and Google
Apple Labels [unrelated, but fun ;-)]
Last, we discussed how each week students must bring in their projects and Lab sketchbooks: mood boards, sketches, prototypes, no exceptions. Work-in-progress can also be shown on your laptop.
HOMEWORK: Continue working on your projects, revise your project or schedule to finish before Art Market and prepare for next weeks guest David Hart.
The next ArtMarket meeting is mandatory, Wednesday November 3, Brown 320 at 2:30