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Questions? email me at wsherman[at]mica.edu
The Lab Philosophy
Artists are emerging as authors and entrepreneurs in a variety of new markets and media. Methods such as print-on-demand book, the wave of self-publication, prototyping, high-end output devices and laser-cutters intersect with new creative directions. Bodyware imagery, instructional and socially inspired projects, web-based critique, archives, games, animation, and literary works are a few of the directions being taken to create content and express ideas.
OUR MOTTO
CONCEIVE ARTICULATE CREATE FABRICATE DISSEMINATE
About The Lab
OUTCOME By the end of the course, you will have realized the project stated in your proposal. This will happen by means of fabrication, documentation, marketing and distribution. Recording ideas, collaboration, networking and peer community is important to your success. Stay disciplined in your approach to insure you project is completed on time. To pass this class, each project must be placed in the Art Market, Dec 8-11.
ADVANCED WORK This class is independent, requiring you to initiate your own research. Presentations and demos are given to broaden your skills, enhance marketing savvy and networking awareness. Websites, and articles are given to supplement your own research.
ADVANCED WORK This class is independent, requiring you to initiate your own research. Presentations and demos are given to broaden your skills, enhance marketing savvy and networking awareness. Websites, and articles are given to supplement your own research.
EXPECTATIONS
Independent Research
Conceptual Clarity
Awareness of Contemporary Themes
Learn New Skills
An Artistic Voice while Communicating
Originality
Attendance and Participation
GRADES One grade will be given at the end of the semester. A midterm critique will establish your progress to date, and provide an estimate for your final grade if your work remains consistent. Your final grade is based on the quality of ideas, research, attendance, community participation, use of feedback and ability to get your project realized.
GRADES One grade will be given at the end of the semester. A midterm critique will establish your progress to date, and provide an estimate for your final grade if your work remains consistent. Your final grade is based on the quality of ideas, research, attendance, community participation, use of feedback and ability to get your project realized.
Art Market 2010
Art Market is in MICA's Leidy Atrium
Wednesday Dec 8th, 10-6pm
Thursday Dec 9th, 10-6pm
Friday Dec 10th, 10-6pm
Saturday Dec 11th, 10-6pm
Students in The Lab class will work with Whitney to get questions answered and sign-up for work shifts. Shift schedule will be organized before Thanksgiving Break.
Please make sure you attend the mandatory meetings:
TBA
**You must use the Art Market template to inventory and label your pieces. A template will be supplied on the MICA Portal.**
Marketplaces
Inspiration
Sources and Supplies
Branding/Business Links
- Underconsideration - brandnew
- Brand Channel
- Branding Branding
- Rebrand
- International Branding
- Brands of the World
- Brand Channel - Brand Fundamentals
- Emotional Branding book Teaser
- Fast Company Mag article on Branding
- Annoying Branding Site
- About designing logos
- How to Start a Creative Manufacturing Business
About The Faculty
Whitney Sherman is an award-winning illustrator whose limited edition lines of hand-painted ceramics are sold under the Pbody Dsign name. She has also editioned children's t's, blank journals, cards and rubber stamps she has produced under the name HearSayWares. Her website is www.whitneysherman.com.
The Lab Master
Questions? email me at wsherman[at]mica.edu
Suggested Books
The Graphic Artists Guild Pricing & Ethical Guidelines Handbook, published by Graphic Artists Guild, North Light Books covers topics such as contracts, pricing info, licensing, ethical practices and other useful information for the creative entrepreneur.
DIY [Design it Yourself], Ellen Lupton, editor, Princeton Architectural Press, NY, 2006.
How to Start a Creative Manufacturing Business, Pamela Barsky / an ebook fr instant download, $21.99. http://www.pamelabarsky.com/books.php?
The Handy Book of Artistic Printing, a Collection of Letterpress examples with Specimens of Type, Ornament, Corner Fills, Border Twisters, Wrinkles, and other Freaks of Fancy by Douglas Clouse and Angela Voulangas, $26.40. Princeton Architectural Press, NY, 2009.
BRANDING BOOKS
Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands [2nd edition] by Alina Wheeler, John Wiley & Sons, Inc.
The Brand Gap: Revised Edition [2nd Edition], by Marty Neumeier, New Riders and AIGA.
Branding for Non-Profits: Developing Identity with Integrity, by DK Holland, Allworth Press.
Brand Apart, by Joe Duffy, One Club Publishing.
Wally Olins on Brands, by Wally Olins, Thames & Hudson.
STUDENT FAVS
Magic Books & Paper Toys by Esther K. Smith - recommended by Liz Palladino. $14.93, Potter Craft [original ed. 2008]
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