The Lab Philosophy

Artists are emerging as authors and entrepreneurs in a variety of new markets and media. Methods such as print-on-demand book, the wave of self-publication, prototyping, high-end output devices and laser-cutters intersect with new creative directions. Bodyware imagery, instructional and socially inspired projects, web-based critique, archives, games, animation, and literary works are a few of the directions being taken to create content and express ideas.



Tuesday, September 21

WEEK 5 - Fall 2010

Workshop & Presentation : Gocco & Strathmore Paper Co
We started the day by exposing Gocco screens, building chipboard frames [see last weeks pix], then printing. Students were asked to consider the branding, identity and packaging of their project. The demo was also to expose them to alternative methods of reproduction. Anyone interested in doing additional Gocco printing can get supplies from Welsh Products, Inc. Box 6120 - 1316 Oak Circle, Arnold, CA 95223, 209.795.3285 or email at info[at]welshproducts[dot]com. Their website is

Here are some examples of their Gocco prints:

At 11am, Anna Fox Ryan from Strathmore Paper Co gave a presentation on paper history and papermaking. Students demoed with the paper samples. Lots of giveaways!


[1] Using your Gocco art or a refinement of the idea, create a digital file no larger than 2.5"x3.5" saved as a PDF or Illustrator file. We will use this for a letterpress demo in 2 weeks. Line art images are the best. Make sure all line art is 100% black. Send file to ws[at]whitneysherman[dot]com by this Friday Sept 24th.

[2] Research our next week guest, Jaime Zollars, to prepare for her visit.

[3] Bring in your work to date with changes based on the afternoon critique.

[4] As always, bring in your project journal.




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