The Lab Philosophy

Artists are emerging as authors and entrepreneurs in a variety of new markets and media. Methods such as print-on-demand book, the wave of self-publication, prototyping, high-end output devices and laser-cutters intersect with new creative directions. Bodyware imagery, instructional and socially inspired projects, web-based critique, archives, games, animation, and literary works are a few of the directions being taken to create content and express ideas.



Tuesday, October 13

WEEK 7 & 8

Week 7 : Mid-term individual crits were done in class. Any materials that needed reworking were collected [revamped proposals or Letterpress demo work]. The class looks like it is on-track generally for completing their projects. Some students may need to put the pedal down to get it all done. We discussed individual strategies for getting it all done, adapting directions, etc.

HOMEWORK : Read the branding handouts given out at the end of class. Some material is from Mike Weikert who will visit the class in Week 9, some is from Alina Wheeler, the Philadelphia branding expert. If you are really interested in branding, I'd suggest her book! Read this material throughly, reread it. Using this information, create a draft of your Brand Assessment. Pls have this typed to hand in. In Week 9, Mike Weikert will do a Branding Workshop and look at your project with an eye toward how well you thinking on your brand represents your project. Mike has worked as a brand focused designer for many years and is the Director of the MICA Center for Design Practice. Pls bring your work in to-date. This presentation and review will take a majority of the class time. Links to Branding information will be posted before the end of this week. Pls check it again for add'l info on branding.

Week 8 : Fall Break

HOMEWORK : Continue working on your project.

No comments:

Post a Comment