The Lab Philosophy

Artists are emerging as authors and entrepreneurs in a variety of new markets and media. Methods such as print-on-demand book, the wave of self-publication, prototyping, high-end output devices and laser-cutters intersect with new creative directions. Bodyware imagery, instructional and socially inspired projects, web-based critique, archives, games, animation, and literary works are a few of the directions being taken to create content and express ideas.



Sunday, October 11


This week we had a great Letterpress demo by Kyle Van Horn. Check out his site's TEACHING page for great letterpress resources. For this demo, students were asked to take the project imagery generated for the Gocco demo farther, make it more sophisticated, developed toward their brand identity. Students were also asked to bring a variety of materials to print on testing out their ideas and use of materials.

In the afternoon, we did one-on-one midterm assessments. If you were told something was missing, pls complete it or if you wish to improve your grade, you may rewrite your entrepreneur assessment, improve your identity ideas, etc.

This is Kyle!

Students mixed ink.

The rollers are inked.

The polymer plate is set on the press bed.

And the proofs are checked.

HOMEWORK : Develop promotional/branding ideas from the Letterpress demo. What did this exercise inform in your identity. Keep working on your project.

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