HOMEWORK : Keep working on your project. Students being reviewed at Double Dutch pls organize your materials for a presentation Sherry Insley. See her bio and recent work. Students not being reviewed will be completing evaluation of each presenter.
Wednesday, November 3
WEEK 10 - David Hart Presentation
Former entrepreneur David Hart spoke to the class about his experiences running a tie and scarf company that created original products for institutions like the Smithsonian. He covered the creative process, working with trade commissions, and touched on manufacturing issues. David then gave brief reviews of each student's projects.
HOMEWORK : Keep working on your project. Students being reviewed at Double Dutch pls organize your materials for a presentation Sherry Insley. See her bio and recent work. Students not being reviewed will be completing evaluation of each presenter.
HOMEWORK : Keep working on your project. Students being reviewed at Double Dutch pls organize your materials for a presentation Sherry Insley. See her bio and recent work. Students not being reviewed will be completing evaluation of each presenter.
Monday, November 1
CUSTOMIZE a Converse Sneaker Nov 6th
Chuck Taylor's never looked so good. Or at least they will after you get a hold of them! Drop by Utrecht for a free demo and learn how you can create your own customized Converse sneaker with Molotow Paint Markers. This is a Utrecht exclusive Converse 'Blank Canvas' shoe [$49.99 at Utrecht]
They come in sizes 4-13 [men subtract 1/2 size from your reg size, women subtract 2 sizes from your reg shoe size, and narrow subtract an add'l 1.2 size from your reg Converse size]. Shoes are available at the stires, online and by phone.
They come in sizes 4-13 [men subtract 1/2 size from your reg size, women subtract 2 sizes from your reg shoe size, and narrow subtract an add'l 1.2 size from your reg Converse size]. Shoes are available at the stires, online and by phone.
Saturday Nov 6th
2-3pm
Call 410-727-7004 or email store17@utrecht.com for more information.
Utrecht Baltimore
229 West Chase Street
21201
Sunday, October 31
Tuesday, October 26
WEEK 9 - Fall 2010
Presentation : Branding
We had a branding presentation by Mike Weikert. He did an overview of what branding is and how it differs from identity. We had a lively discussion about brands after his presentation, specifically how each of us was aware of strong brands that had eroded due to neglence [BP brand problems, BP:branding petroleum], brands that were enduring despite costs [Apple it's all about the brand], and brands that evoked public outcry [redesign of GAP logo]. We also discussed branding on local levels, less mega-corporate branding and how that relates to the individual entrepreneur.
Everyone was given handouts to prepare for the presentation including m Alina Wheeler's Brand Ideals and Process from her book Designing Brand Identity published by John Wiley & Sons, © Alina Wheeler, 2005. See the Readings sidebar for this book and others on branding to learn more.
Want to make some brand comparisons or read about what makes their brand work?
Apple and Lady Gaga
Apple and Google
Apple Labels [unrelated, but fun ;-)]
Last, we discussed how each week students must bring in their projects and Lab sketchbooks: mood boards, sketches, prototypes, no exceptions. Work-in-progress can also be shown on your laptop.
HOMEWORK: Continue working on your projects, revise your project or schedule to finish before Art Market and prepare for next weeks guest David Hart.
The next ArtMarket meeting is mandatory, Wednesday November 3, Brown 320 at 2:30
We had a branding presentation by Mike Weikert. He did an overview of what branding is and how it differs from identity. We had a lively discussion about brands after his presentation, specifically how each of us was aware of strong brands that had eroded due to neglence [BP brand problems, BP:branding petroleum], brands that were enduring despite costs [Apple it's all about the brand], and brands that evoked public outcry [redesign of GAP logo]. We also discussed branding on local levels, less mega-corporate branding and how that relates to the individual entrepreneur.
Everyone was given handouts to prepare for the presentation including m Alina Wheeler's Brand Ideals and Process from her book Designing Brand Identity published by John Wiley & Sons, © Alina Wheeler, 2005. See the Readings sidebar for this book and others on branding to learn more.
Want to make some brand comparisons or read about what makes their brand work?
Apple and Lady Gaga
Apple and Google
Apple Labels [unrelated, but fun ;-)]
Last, we discussed how each week students must bring in their projects and Lab sketchbooks: mood boards, sketches, prototypes, no exceptions. Work-in-progress can also be shown on your laptop.
HOMEWORK: Continue working on your projects, revise your project or schedule to finish before Art Market and prepare for next weeks guest David Hart.
The next ArtMarket meeting is mandatory, Wednesday November 3, Brown 320 at 2:30
WEEK 8 - Fall 2010
Mid-terms : Work-in-progress reviewed
Pink slips will be issued if sufficient work is not presented.
HOMEWORK: 1] Read handouts for Branding Workshop with Mike Weikert. 2] Keep working on your project.
Pink slips will be issued if sufficient work is not presented.
HOMEWORK: 1] Read handouts for Branding Workshop with Mike Weikert. 2] Keep working on your project.
WEEK 7 - Fall 2010
Workshop : Letterpress
This class was held in the MICA Printmaking Dept, with a demonstration on Letterpress by Kyle Van Horn. Students were asked weeks earlier to take a sketch or finished piece of art from their Lab sketchbooks and devise/design artwork for a 2.5x3.5 card. They could imagine this as a business card, a tag or label for their final project. The art was sent out for negatives, and polymer plates were made by Kyle with assistance from Ida Liffner [an exchange student in the class]. Ida wanted to learn more about making polymer plates and volunteered her time. Here are the pdf's of their cards:
[all artwork shown here is © 2010 by each student]
Students were also asked to bring in various sheets of paper to print on. If you have an interest in letterpress, there are a number of great people who are working in Baltimore in this illustration-friendly medium:
Kat Feuerstein's Gilah Press + Design
Mary Mashburn's Typecast Press
Val Lucas' Bowerbox Press
Letterpress is one of my favorite printmaking mediums. My new business card is letterpress, 2 sides, done at Gilah, printed by Whitney Cecil:
I was in Toronto at the Grad Fair Day talking about my new MFA in Illustration Practice, a program that grew out of this class The Lab, and sorry to miss this demo. Pictures will be added as soon as I receive them!
HOMEWORK: Prepare for Mid-term crits by organizing your work and bringing in all of your process work, sketchbook and prototypes. Read Project Assessment document and use to write your Creative Brief.
This class was held in the MICA Printmaking Dept, with a demonstration on Letterpress by Kyle Van Horn. Students were asked weeks earlier to take a sketch or finished piece of art from their Lab sketchbooks and devise/design artwork for a 2.5x3.5 card. They could imagine this as a business card, a tag or label for their final project. The art was sent out for negatives, and polymer plates were made by Kyle with assistance from Ida Liffner [an exchange student in the class]. Ida wanted to learn more about making polymer plates and volunteered her time. Here are the pdf's of their cards:
[all artwork shown here is © 2010 by each student]
Students were also asked to bring in various sheets of paper to print on. If you have an interest in letterpress, there are a number of great people who are working in Baltimore in this illustration-friendly medium:
Kat Feuerstein's Gilah Press + Design
Mary Mashburn's Typecast Press
Val Lucas' Bowerbox Press
Letterpress is one of my favorite printmaking mediums. My new business card is letterpress, 2 sides, done at Gilah, printed by Whitney Cecil:
I was in Toronto at the Grad Fair Day talking about my new MFA in Illustration Practice, a program that grew out of this class The Lab, and sorry to miss this demo. Pictures will be added as soon as I receive them!
HOMEWORK: Prepare for Mid-term crits by organizing your work and bringing in all of your process work, sketchbook and prototypes. Read Project Assessment document and use to write your Creative Brief.
Wednesday, September 29
WEEK 6 - Fall 2010
Presentation : Jaime Zollars
We started the day with a short video Mika wanted to show, then I showed The Handy Book of Artistic Printing, a Collection of Letterpress examples with Specimens of Type, Ornament, Corner FIlls, Borders Twisters, Wrinkles, and other Freaks of Fancy by Douglas Clouse and Angela Voulangas before doing a quick critique of everyone's project. Generally all in good shape, some behind.
Our guest today was Jaime Zollars who talked to the class about online marketing, DIY festivals/events, resources for making prints, shirts and card and much, much more. Jaime brought in a collection of shirts, wrapping paper, cards, and prints. She shared her enormous wealth of information and offered to answer more questions if you contact her. Her hand-outs will be posted here within the next week. To read more about Jaime, go to this interview in Communication Arts.
Please make sure you get on schedule! Midterm is in 2 weeks! Only 10 wks til ArtMarket!
REMEMBER to register for ArtMarket on Oct1
HOMEWORK : Bring in 8.5x11" paper for the letterpress demo in WEEK 7. Arrive in class to have attendance taken at 9am with Kyle Van Horn, who will be doing the letterpress demo with you in the Printmaking Dept. Try colored and white paper and different paper weights.
Keep working on your project!!
WEEK 8 is Midterm Crits. Come to class with ALL you prep work, comps, samples, storyboards, prototypes, etc. Organize them well and be ready for an individual review.
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